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How Vision Benefits Became Massachusetts Bankers Association’s Best Investment

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As its name implies, the Massachusetts Bankers Association (MBA) supports and advocates for the banking community in Massachusetts and New England.

In addition to education and training support, MBA acts as a united voice propelling member success in the dynamic financial industry. This includes helping members stay competitive. To do this, MBA partners with VSP® Vision Care to provide access to high-quality, customizable vision benefits.

  • 1905
    Year founded
  • 100+
    Banks Represented
  • 30+
    Years with VSP

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Watch how this association partnered with VSP Vision Care to offer their member banks access to high-quality, customizable vision benefits and how these benefits help them attract and retain employees. View the full video or see the transcript.

Enhancing Recruitment and Retention with VSP

For any industry, having an excellent vision benefits package has never been more critical. Unfortunately, just 66% of HR leaders say their company offers vision coverage.* This is alarming, as more than half of employees without vision benefits are “seriously considering” finding a job that provides them.

9 out of 10 employees say it’s important for their employer to provide vision benefits.*

In an era when attracting and retaining top talent is more challenging than ever, MBA not only equips members with essential financial services but also with the competitive benefits they need to build the best workforce.

“Our members tell us that finding and retaining talent is one of their top priorities, so we want to provide the tools to assist them in doing so.”

Kathleen Murphy

MBA President & CEO

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Options Members and Their Employees Love

To ensure members have flexible, convenient, cost-effective options, MBA offers two VSP plans which include good benefits and affordable access to eyewear and eye care—a standard plan and the VSP EasyOptions plan, which delivers additional coverage and value.

“81 of our 102 (~80%) member banks subscribe to a VSP insurance plan. This shows that it's a valuable service. It's something we’ll continue to offer because there's demand and a need for it.”

Tanya Duncan

MBA Executive VP of Revenue & Strategy

For many MBA members, vision benefits are now a standout feature that helps them recruit new talent and retain top-performing staff.

A Longstanding Partnership with Long-Lasting Results

For over 30 years, Massachusetts Banking Association has partnered with VSP, and according to Scott Gorman, it’s one they plan to keep for many more.

“We have a great relationship. We appreciate the support and the pricing couldn't be better. The coverage is fantastic. And with that, we expect to continue the relationship for years to come.”

Scott Gorman

MBA Vice President, Administration, Group Insurance Trust

As MBA continues to advocate for and support member banks, the focus remains on enhancing the quality and accessibility of employee benefits. This approach aids in retaining talent and positions member banks as preferred employers in the competitive financial industry landscape.

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Make Vision Benefits Your Recruitment Superpower Too

Did you know that 74% of employees and 92% of HR leaders are unhappy with their company’s vision insurance?* Luckily, better benefits are out there—and adding them to your business means big benefits when it comes to recruitment and retention.

Reach out to see how we can help you improve or add vision benefits to your current offerings.

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About VSP Vision Care

Celebrating 70 years in business, VSP was founded in 1955, and today is the largest vision insurance company in the United States. As the only national not-for-profit vision benefits company, VSP Vision Care provides access to eye care for over 88 million members through a network of more than 42,000 doctors.

Footnotes

* 2024 Workplace Vision Health Report: The Importance of Customized Benefits for a Diverse Workforce, a VSP study in partnership with Workplace Intelligence.

Legal Disclaimer: Information received through VSP Vision Care's online channels is for informational purposes only and does not constitute medical advice, medical recommendations, diagnosis, or treatment. Always seek the advice of your physician or other qualified health provider with any questions you may have regarding a medical condition.